To make it easy for you here are the links I spoke about with regards to the tools, free course etc… (please note the paid tools are affiliate links)
SEMrush – competitor and keyword research (paid with free trial)
https://www.semrush.com/sem/?ref=8057456833
Spyfu – competitor and keyword research (paid with free trial)
https://www.spyfu.com#tiffanykborruso
Keywordtool.io (free with option to upgrade to pro for more insights)
https://keywordtool.io
Ubersuggest (completely free)
https://neilpatel.com/ubersuggest/
Free 7 Day Mini Google Ads Course
http://semplicityforwomen.com/free-7-day-google-ads-mini-course-for-virtual-assistants
How to install Google Analytics on wordpress site video
https://www.youtube.com/watch?v=8shEcH_BCvU