How To Annihilate The Fear of Starting Your Virtual Assistant Business

I’ll never forget the first day I came across the words “virtual assistant”. It was back in 2008 while I was surfing the web on a local Craigslist type site here in Jerusalem, and came across a job ad for a virtual assistant.

After reading the ad, I thought to myself “who the hell knew that you could work from home as someone’s virtual assistant?”.

I was brimming with the possibilities of working from home instead of schlepping to and from work.

Let’s take my typical day back when I used to work at a fancy-schmancy corporate job.

I worked as an executive administrative assistant to the CFO of an international Fortune 500 company based in New York City. I was commuting 2 hours one way. That was FOUR hours a day just getting to and from work.

Fast forward a few years and I was STILL burning the candle at both ends. This time, I had moved halfway across the globe (I live in Israel), got married and I was working for an international venture capital fund and the hours were brutal.

In 2005,  I got pregnant… and then I got pregnant again, and again and again. After popping babies out, I decided that I needed to figure out how to work from home because if I had to drive to work and pump breast milk ONE MORE DAY, I was going to lose it.

I decided to go full time as a VA in 2009 after my 3rd child was born. There was just one small problem. I was depending on the VA staffing firm I was a part of, to find me clients. While I was waiting I got a genius idea.

“Reese, why don’t you start your own virtual assistant business and take full control!?”

Ready to take control and launch your own virtual assistant business?

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That was an invigorating moment. When I decided that I was going to be the pilot of my own ship.

I left Virtual Assistant Israel (the VA Staffing firm I worked for) and within twelve months I had ten clients. I had more work than I could handle so I had to hire another virtual assistant to support me. And then another, and another. Before I knew it I had built a team of 4 virtual assistants.

How did I go from zero to insanely busy and making a damn good living within 12 months?

I learned early on that if you want to have a successful business you’ve got to learn two things, how to market and how to sell.

You can be the best damn assistant in the history of administrative assistants. Or you can be the best damn project manager in the world. But if you want to start your own business and get clients to pay you, marketing and sales need to become your best friends.

I spent hours every week learning marketing and sales techniques. I knew that I had marketable skills but if I didn’t know how to get the word out and explain what I do and who I do it for, then I was screwed.

So to all of you aspiring and new virtual assistants reading this, if I could give you one piece of advice as you get started on your entrepreneurial journey, let it be this.

Stop wasting your time getting your website set up when you still don’t have a clue what you’re offering.

Stop worrying about setting up your social media profiles.

Don’t fret about what to call your business or how much to charge.

Right now, what you need to do is figure out these few things:

What marketable skills will people pay you for?

What market would you be most interested in serving?  (news flash – it ain’t every small business owner that needs admin support).

How much do you need to make every month if you were to do this full time?

Start there. Stop bumbling around the internet wasting your most precious resource. Your time.

Start doing and don’t be afraid to put one foot in front of the other and just make shit happen. This isn’t rocket science. You’re going to make mistakes.

As a matter of fact, you’re going to make so many it will make your head spin.


Mistakes mean you’re learning and the last time I checked, that’s the only way we grow.

What you need is to find yourself your first client.

From there it’s much easier. That’s why I created my free course, Your First Client because there is a lot of bad advice out there. My free course will help you figure things out quickly so you can get on with it.

Enter your email below to get instant access to my free course – Your First Client


Ready to start this virtual assistant business of yours?

And if you have questions along the way, leave me a comment below. I read every single comment and I want to hear from you.

Rock on,


Sign Up For My Free Workshops Below

Your First Client - A Free Course

Even if you’re just starting from scratch. Click here to enroll

  • How to figure out what services you should be offering and which one to ditch
  • How to know who exactly needs your services
  • How to write copy for your home page
  • How to handle your introduction calls

How To Start A Profitable Virtual Assistant Business From Home - Free Webinar


You will learn: 

  • Secret #1 : The myth-busting reality that allows you to earn 2-3x MORE as a VA than a someone with similar skills earns in a “stable” 9-5 job.
  • Secret #2: The truth about a fancy website or expensive branding that may surprise you. Most virtual assistants get this completely wrong.
  • Secret #3: How to get money in hand quickly thanks to these 2 fast and easy ways to find clients. 

0 thoughts on “How To Annihilate The Fear of Starting Your Virtual Assistant Business”

  1. Reese, thank you so much for such a, blunt and honest article. I am brand new to the VA world and the thought of being a business owner. I have spent the last 2 weeks alone researching website hostings, trying to name my business, setting up a Facebook page, looking at software I may need, and you just gave me a reality check. I have been wasting my time!!! I have not even narrowed down my VA niche, service, or what type of clients I want to work with. I am in such a need of a mentor like you!! I am looking forward to working with and learning so much from you.

    1. Reese BenYaacov

      OMG, how did I miss this amazing comment! Thank you, Amanda! I wonder how things are going for you today? I’d love to hear!

  2. I’m so happy I found your blog and wish I could like this post a million times. It is blunt, honest and to the point. I literally decided yesterday to start my own VA business and began thinking about all the things I don’t need to focus on right now. This post has set me straight real quick. Thank you Reese.

    1. Reese BenYaacov

      You’re so welcome, Kay! I’m SO glad you found me! I’m excited for you as you start this journey!!!

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