You  know the cliché. Dress for success.

My mom has been pounding that in my brain for as long as I can remember. She’s THAT lady who no matter what put’s her face on, does her hair and can tell you which designer made your dress in a split second.

True story

A couple of years ago she had double pneumonia yet dragged herself out of bed, put on make-up, high heels and a skirt suit to go to the doctor to get an x-ray.  I stood watching this scene unfold  in total awe.  It was pointless to ask her why she is so concerned with her looks when she’s so sick. I’ve heard it a million times.

“Because in life and in business you never know who you’re going to meet so you better be ready”.

It’s taken me many years to fully appreciate her fashion advice but lucky for me, I get it now and I’m about to school you on why you need to dress for success or just go home.

It’s time to break open your closest and take stock in what you own.

Because..

When you look your best, you feel your best.

Take a look at how you dress each day?  Are you dressing for success or are you just throwing your outfit together? I’m not suggesting you need to go all ballroom on me, but do you take time to put the pieces of your outfit together? Hell it only takes some great jeans, the right t-shirt paired up with some awesome shoes and some accessories to hit a fashion slam dunk.

At this point you might be thinking, “okay Reese, we get it, we need to dress for success but we’re virtual assistants! No one ever sees us, we work from home”.

Wrong

You’re marketing yourself and your business every where you go.  Your brand is YOU and when you leave the house and hit the gym, or the grocery store, or pick your kids up from school you should show the world that you’re worth taking notice of.  You never know who you’re going to meet while you’re out.  You might just meet your next client but if you’re wearing yoga pants and a scraggy shirt, no one is going to take you seriously.

Your brand among other things is how you make people feel when they encounter you in person or online.  And considering most if not all of the work you do is online, doesn’t it make perfect sense that your main marketing hub (your website) be as dressed for success as possible?

And since we’re talking about that website of yours, how do you feel about it? Does it reflect who you are and how you feel?

Take a look at yourself, then take a look at your online presence.  See any connections?  What does the way you dress say about the way you present yourself to the online world?

It’s time to take things up a notch and take pride in how you present yourself to the world around you.  By dressing up both online and off you’re making a statement and that’s going to help you with your virtual assistant business.

Rock on,

Reese