Imagine you’re in SoHo in New York City (love that city!) and you’re hungry for some sushi. In front of you are two sushi restaurants side by side. One has a packed dining room and the other, well, not so much. Obviously you’d want to go to the packed restaurant, right? Social proof is a pretty powerful force. It makes sense to assume that the packed sushi restaurant has better sushi, right?
You decide to look at the menu for both restaurants to compare before you go stand in the long line and wait for a table.
You see that the empty sushi restaurant has a kid menu. Hamburgers, french fries, you know the drill, and of course they sell (you guessed it) sushi.
The busy restaurant only sells sushi. It doesn’t care if you’re kid doesn’t like sushi, they don’t sell anything else but raw fish.
You’d think the sushi joint that caters to picky eaters would be successful, right?
Wrong.
When you try to be everything to everyone you end up losing. The packed sushi restaurant isn’t trying to cater to kids or those that may not like sushi. They want to be known for their sushi and ONLY sushi.
Because they stick to what they are good at, they are brimming with business while the other restaurant is having a hard time filling their tables.
What does this mean for you? Pick the services that you are REALLY great at and that you love and stick to those. Watch my video below to learn why you shouldn’t cater your services to every business owner and how to figure out what you should focus on and what you shouldn’t.
Click here to download my Ideal Client Exercise that I mentioned in the video
Got questions? Leave me your questions and comments below. I want to know how this video has helped you figure out how you are going to go narrow and deep in finding your niche and ideal client.
Rock on!
Reese
0 thoughts on “Which Services Should You Offer Your Clients?”
Loved the video and thank you for the ideal client excercise. It appears to be very similar to other exercises that I have been doing to narrow my focus. I can do all the normal administrative tasks. What I love is video marketing. I find that fascinating. I am a very visual person and know that having a video (like your video tips) is one of the drawing points on blogs or businesses. I want to help small service businesses get on the web and use video to increase their clientele.
Cindy, if you can explore this more and provide this as one of your key services you will be in demand because video marketing is taking over. Kind of like social media marketing – if you’re not doing it, you’re leaving money on the table.
Hi Reese, I always enjoy your vid’s! Thank you for taking the time out of your busy week to share with us all! I love how down to earth you are! And, enjoy how you share yourself, and what is going on in your life, your past experiences because you make me feel at ease instantly in doing so. I don’t want to have 1 particular niche. Weird I know but I like to mix things up a bit, I have always gotten bored quickly doing the same thing day in and day out. I love doing all the administrative things but also love doing bookkeeping(the numbers don’t lie) and my all time fav job was as a legal secretary. I also offer title abstracting because it is a skill set that I have. Yet it is not my fav. I truly appreciate the exercise you shared! I must admit I was shocked with the questions on it…lol Personally, I have not even heard of an Ideal Client Exercise before but found it odd yet intriguing, the various questions gender, eye color, height, etc. I registered my business last year, and have yet to solidify a client and find it not only intriguing but also thinking ” I don’t care what eye color they have or gender for that matter, I just want one client before I sink like the titanic” LOL Thank you for all that you share Reese, I wish you a have a Great day!
Collen, THANK YOU my friend! I really enjoyed making this video and I’m really happy to hear that it got you thinking EVEN if you aren’t going to niche down. As long as your passionate about your work and making a living THIS IS WHAT MATTERS. Go get em, tiger.
Loved this – for many reasons. Loved the thought of narrowing my “services”, love that you were just yourself in this – I wished I was the friend bringing you wine, but it’s a haul from Texas.
I look forward to going through these steps of finding my niche – thank you!
By the way, I’m clothed – and blonde. 😉
Liz! You’re a crack up! LOVE IT!!!! I had so much fun making this video. The more I create video blogs, the more comfortable I am in front of a screen. My video set up sucks but hey….can’t have everything! 🙂
Thank you Reese. That exercise was very helpful and enlightening!
You’re SOOOO welcome, Debra! XOXO
Hi Reese,You are such a nut my dear! This was a great video to watch because you’re putting out there that you are a real down to earth person. We as business owners, and this includes me, should not let FEAR get in the way of going after what we want.
Rock on!!
Linda, I am definitely a nut and this is exactly what I want to show my tribe! I want to let my readers know who I am and with video I am able to do this. I firmly believe that video is the the best way to effectively market ones business. So, my challenge to you is let go of your fear of video and let me see you get nutty on camera! 🙂
Reese, you are such a breath of fresh air! You are so natural in front of the camera – I’m just getting in to creating videos and I go through take after take to get it perfect. I could definitely learn from you!
I haven’t downloaded your ideal client exercise yet but I will. I’m struggling a bit with defining my niche and I’m also guilty of having a laundry list of services. Creating/maintaining WordPress sites and social media are the ones I enjoy the most with e-mail marketing a close second. Also enjoy many admin/project coordination tasks. I have event planning on my list but hate it so will remove that for sure.
I’ll get back to you after checking out your exercise. I’m blond, green-eyed and not telling 🙂
Why thank you, Joan! I do try!
I’m back after checking out your exercise. Interestingly enough I attended a market research session today that did discuss psychographics. I don’t fully understand the value of some of the questions. Can you recommend some resources that explain the theory behind this?
Joan check out this article on Mashable about psychographics and why demographics are losing some of it’s luster when it comes to marketing. http://mashable.com/2011/06/30/psychographics-marketing/