Your website is the main hub of your virtual assistant business. The primary goal of your website is to convert visitors into leads. To do this your website copy needs to be persuasive.
I am writing this blog post in hopes to get you to realize that copywriting is one of the most essential elements of effective online marketing. Without effective copy for your virtual assistant (or any business medium) website you are leaving money on the table.
What is persuasive web copy? Take a look at Task Rabbit’s website. Pay attention to their tagline “Do More, Live More, Be More”. The next thing to grab your eyes is their header “Get just about anything done by safe, reliable, awesome people”.
These may seem like silly statements to you but these words sell. They grab your attention. They keep readers interested spend more time on Task Rabbit’s site.
How do you write persuasive, professional copy on your website? You’re in luck. I’ve done the research for you and compiled a ton of resources to save you time.
After you’ve checked out all the resources below leave me a message in the comments. Let me know what changes you’ve made to your website copy and be sure to include your website’s url so we can all provide feedback! I can’t wait; this is going to be fun!
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5 secrets to writing non-sucky copy for any business. This is a FREE downloadable from Laura Belgray, one of my favorite copywriters.
Why writing a persuasive About page is critical to your online virtual assistant business. This is one of my favorite topics by Derek Halpern, an Internet marketing genius.
Copywriting 101 – How to craft compelling copy for your website
Write like you talk! Four Steps to Finding Your Ideal Writing Voice
2 thoughts on “Convert Visitors Into Leads With a Well Written Website”
Thank you for sharing these articles, Reese! I have saved them to refer to as I will be re-writing much of my website copy next month with the intent of directing my marketing to speakers and authors. I will also have a new “giveaway” in exchange for email addresses to add to my list.
Stay tuned to http://www.SoundSupportVA.com!
Karen
Hi Karen! This sounds exciting. I am so happy that you’re focusing more on marketing to speakers and authors. I love how you have scenarios 1-3 on your site. Here is another great resource for you about offering too many choices. When you offer too many choices on your website often time visitors choose nothing. Here is some research on this topic that I think you’ll find VERY interesting. http://www.nytimes.com/2010/02/27/your-money/27shortcuts.html Let me know what you think!