Your website is the main hub of your virtual assistant business. The primary goal of your website is to convert visitors into leads. To do this your website copy needs to be persuasive.
I am writing this blog post in hopes to get you to realize that copywriting is one of the most essential elements of effective online marketing. Without effective copy for your virtual assistant (or any business medium) website you are leaving money on the table.
What is persuasive web copy? Take a look at Task Rabbit’s website. Pay attention to their tagline “Do More, Live More, Be More”. The next thing to grab your eyes is their header “Get just about anything done by safe, reliable, awesome people”.
These may seem like silly statements to you but these words sell. They grab your attention. They keep readers interested spend more time on Task Rabbit’s site.
How do you write persuasive, professional copy on your website? You’re in luck. I’ve done the research for you and compiled a ton of resources to save you time.
After you’ve checked out all the resources below leave me a message in the comments. Let me know what changes you’ve made to your website copy and be sure to include your website’s url so we can all provide feedback! I can’t wait; this is going to be fun!
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5 secrets to writing non-sucky copy for any business. This is a FREE downloadable from Laura Belgray, one of my favorite copywriters.
Why writing a persuasive About page is critical to your online virtual assistant business. This is one of my favorite topics by Derek Halpern, an Internet marketing genius.