Category Archives: Finding Ideal Clients

11 Methods To Get More Clients Than You Can Handle

11 Methods To Getting More Clients Than You Can Handle

So tell me if this sounds like you.

You’re blogging, you’re Facebooking, you’re Twittering.

You’ve finally put up that fancy, dancy photo of your freakishly beautiful mug (seriously girl, I’m jealous) and you’ve updated all of your profiles on EVERY SOCIAL MEDIA SITE IN EXISTENCE to let the world know that you’re open for business.

Your deets are dutifully being fired off by Hootsuite every hour on the hour. You’ve got the deal of the century up on your page. And frankly? More expertise in your little toe than the top twenty VAs on Fancy Hands put together. But something strange is happening.

Each day, you’re looking at your numbers, you’re looking at your email… And you might as well have done nothing because you’re not getting any new leads and no one is taking advantage of your deal-of-the-century and it’s SO I-need-a-new-bottle-o’-vino frustrating that you’re starting to wonder why you even started this freakin’ business in this first place.

You KNOW what your clients want. You know EX-FREAKING-ACTLY how to solve their problems.

But they’re not biting.

It’s not like you’re in the wrong market because some other VAs are just raking it in. And it’s hard not be jealous or resentful or even just plain old bitter when you’re just as good as Suzy down the block. Maybe even better because SHE wasn’t the one who prepared the business plan of the century from two ketchup-covered napkins, and a five minute conversation with Tom-the-Forgetful-Yet-Somehow-I-Got-A-Law-Degree-Lawyer before lunch about the direction he wanted his company to go.

Okay. So what’s happening? How can you be awesome all over the freakin’ place (because you’re a VA and we both know that VAs RUN. THE. WORLD.) and yet have NO NEW CLIENTS? Here’s something that may surprise you.

You’re not getting any new leads, prospects or clients because YOU’RE NOT HAVING A CONVERSATION WITH ANYONE.

You’re waiting to be discovered, instead of politely pushing your way in and solving your would-be clients problems for them before they even knew there was an issue. You’re not using social media for what it is — a tool to be SOCIAL. Not a place to shout from the rooftops about what your own offerings are.

So here’s what’s going to happen.

I’m going to give you a list of all the methods you can use to get more clients.

And you’re going to be A BOSS and actually use them to go out and TALK to your leads. It’s a lot scarier than just putting your offer out into the ether and hoping that someone bites, but it’s also a heckuva lot more effective.

So here’s the list. (If you’re still struggling, at the very end there are some ideas about how to implement the methods.)


11 Methods To Getting More Clients Than You Can Handle

LinkedIn

If you’ve been following me for a while, you know that I built up my VA business using only a LinkedIn profile for an entire year. In short, it’s all about optimizing your profile for the keywords that your prospects are searching for, and then becoming active in a helpful (i.e. non-salesy) way in relevant groups or communities where your audience is hanging out.

If you haven’t already read my post about how to use LinkedIn to find new clients, you should check it out  here for more detail.


Twitter

I love twitter because it’s like one big cocktail party where you can have a conversation with anyone about anything that floats your boat. Too many people use it as a sounding board for their businesses without actually adding any value to their feed. As a general guideline, I would spend at least 3x as much time on talking with people you want to connect to and actively helping them with their problems rather than promoting your own stuff.

Some of your most lucrative clients can come from twitter if you do this. If you’re involved in their lives and space, you’re going to be the first person they think of when they need to get their email campaigns managed or all of their itineraries scheduled.

Start by searching through relevant hashtags to your business, and following people that are doing what you do or who you want to work for. Then help them with their questions, provide useful connections or link, and just generally be completely awesome.

I’ve also written a more detailed guide about using twitter in this post.

Contact past clients for more work or referrals

Have you let the connections to your past clients go cold? At least once a month, you should be checking in so that you stay in the forefront of their mind. You should be doing this when you don’t need work so that you can always call upon your relationship with them down the line without it making you look like a weirdo.

For a quick check-in (i.e. when you’re NOT looking for more work), it might be something as simple as sending them a link to a new article that you think that they would find useful. For more work, take a look at where your past client is at now and what you’ve done for them in the past.

Send them a message saying something like, “Hey Ms. Smith, I was thinking back to when we worked on PROJECT A AND B and how rewarding that was. I’ve noticed that you’ve been able to get more SPECIFIC RESULTS because of that, which is great! Kudos! I’ve analyzed your current campaign and I think the next step might be to do C and D, which would lead to SPECIFIC RESULT. I’ve attached an outline here, which I could get started on ASAP. Would you be interested in that?”

The key here is to be proactive in thinking up ways that you could help them instead of just asking if they need anything, which they could easily say no to. Since you’ve worked with them before, you should have a fairly good idea of ways that you might be able to help them move forward.

If you do this, one of two things will happen. Number one, they’ll be so impressed with you that they’ll hire you back on the spot for the project you suggested. Number two, they might not be ready for a new project just yet, but they’re sure as heck going to appreciate you being so proactive about it. You’re going to be on their mind for when they DO need your work again, which is why it’s so important not to let these relationships go cold.


Team up with someone

I know, I know, you’re amazing at just about everything these days (quit rubbing it in.) Though if you’ve taken my advice, you’ve niched yourself up by now instead of targeting just about everyone. The fact remains though that there is probably something that you’re just not good at or that you can do if pressed but that you don’t like to do.

Maybe you’re super social and love chatting to new people but hate categorizing all of that information into easy-to-digest documents. Maybe you love to handle client’s social media but CSS stumps you and you don’t know how to customize their wordpress site.

Take a look at some of your competition and figure out how you could complement what they’re offering. Do they already have a client that they’re working with but they don’t like handling MailChimp whereas that’s right up your alley?

If you find the right person, the two of you may just be able to land a client or two that you wouldn’t have been able (or wouldn’t have wanted) to do on your own. Look for people to partner up with on places like LinkedIn, Twitter or any of the groups that you should already be a part of.


Google “I need help with X” or “How do I do Y?”

Not everyone uses twitter or LinkedIn to post about their problems. Googling what you offer as if you were searching for help on it will reveal to you the places where your target audience is asking about their problems or getting solutions.

You may just find a new forum or a new client that you otherwise wouldn’t have thought about. This is also really useful in getting you to think about problems that may not have crossed your mind. Like maybe you think that using X piece of software is a non-issue but it turns out that there are a fair number of people in your chosen niche who just cannot figure it out.

Now you know that and can tailor your offerings/messages/helpful-blog-posts (hint hint) accordingly.


Send some old-fashioned snail mail

Maybe you specialize in creating legal documents. Take a look at all the lawyers in your city, state, province or wherever you live. Send the ones that interest you a fancy letter with an intriguing offer in it.

Really do your homework (like in all these other methods) and come up with an offer that could help them with their business. Be really personal and specific and come up with an individual proposal about how you could help them. Make sure to mention the specific results that your work would get them.

You could do this via email too, but some prospects may respond better to an actual letter. Maybe not the entrepreneurial guy who’s created ten websites in the last year. But that dentist hoping to get online but who just hasn’t had the time? He would probably love a personal letter from you solving all of his burning pains.

 

Talk to your friends and family

I mean, like, don’t be a you-know-what about it. But tell those that you love and trust that you’re looking for new clients. Tell them in simple language exactly who you’re hoping to help and ask if they know anyone.

A lot of people don’t ask their friends or family for help, especially when most people they know work in completely different fields. But think about how many people YOU know that do radically different things.

Your friends and family probably have all sorts of connections that you can’t even conceive of. And they have the added bonus of actually wanting to see you succeed. Talk to them, get suggestions from them, and utilize their networks. It may just lead to your biggest client of the year.


When people decline your offers, ask why.

Maybe you think that you have the deal of the century, but it just doesn’t seem to be resonating with anyone. If you’re not asking WHY your prospects aren’t buying then you’re missing a key piece of the puzzle that could help you figure out what to do next.

Next time you offer someone something specific that you’ve done your homework on but they’re not interested, ask them why. Be polite and respect their decision, obviously. But just figure out what isn’t working for them.

It may just be a budget or time-sensitive thing, or it may be that you’ve missed the mark entirely. Better to know this now than wasting time sending the same offer to multiple leads and getting shot down without knowing why.

Guest post

Where do your clients get their news? Who are they all reading? Where do they go to for help or information or even just their entertainment of the day?

 If you’re doing your job right, you should be able to list 5 or 6 places right off the bat. If you’re not sure, look at the sites that all of your prospects talk about, tweet about, share, and so on. Look at the experts in your field, the ones that everyone is talking about.

Then make an offer to the relevant site to do a guest post.Do all the work upfront for this person too, just like you would if they were a prospective client. Really study their site, see what gets the most shares, and then cross-reference that with what you know would be useful to their audience but which they haven’t covered yet.

Send them a message or email telling them what you admire about their site, and offering to do a guest post on A, B, or C. Make sure to tell them how helpful it would be for their audience (and be SPECIFIC).

If they agree, great! Write them an amazing post, and then make sure that it links back to your website, offering, etc. If you want to be super fancy (hint: You do), then you should make the page that it links back to extra special.

For example, “Hey Readers of BLANK! Happy to have you here! If you liked my post on BLANK, then you’re going to love A, B, and C.” Overall, guest posting is a great way to get your name out in front of whole bunch of new people, get substantial traffic, and add credibility to your brand.

 

Give something away for free

It’s controversial in the business world whether or not you should ever work for free. That said, the entire online business world is based upon this model. Think about it. How many sites have you signed up to because of some amazing eBook that they’ve offered up front?

Giving something away for free lets your prospects get to know you in a non-risk way for them, and then primes them to make a purchase later on. Make up a free guide helping your prospects with an issue that comes up over and over again.

Offer a few free 30-minute strategy sessions, with the deal being that you get to analyze their problems and post a detailed how-to guide for everyone later on. When people see that you can solve their problems, they’ll be stumbling over one another to pay you.

All of these make sense? I know that I’ve listed quite a few different strategies.

So here’s what I recommend you do to get the most value out of this list:

Pick the 1 – 3 recommendations that resonate with you the most.

Comb those 3 sites/areas to explore for anything and everything that could be a lead, and list them all. So if you picked LinkedIn, you’re going to bookmark all of the networking groups for coaches or entrepreneurs (or whoever you’re targeting), the clients that you would love to have, the top VAs in your field (what are they doing that you could also be doing), and so on.

Brainstorm implementable strategies of ways that you could add INCREDIBLE value to your entire network (so, not specific people) WITHOUT the expectation of a sale. What does this mean? For LinkedIn, this might mean that every day you set aside 30 minutes to take a quick look through the various groups that you’re in. Is someone asking a question that you could help with? Is there a question that comes up OVER AND OVER again that is directly related to your field of expertise? Answer that question.

Add INCREDIBLE value to the specific prospects you’ve found via whichever method and want to work with by stalking them like a mofo and figuring out where their biggest pain points are. Then make them a personalized solution upfront and message/email/snail-mail/skywrite them with that. They’ll LOVE you for it.

As always, I just love to hear from your big, fabulous mugs about how this advice has helped you (it sustains my ego, yo’).

So tell me!

How have you gotten more clients? Which one of these tips worked best for you in the past? Let me know in the comments!

Rock on,

Reese

 

3 Responses to 11 Methods To Get More Clients Than You Can Handle

  1. Angela says:

    Thank you! I needed these ideas and can’t wait to test them!

  2. I love this column and your suggestions! I’m often guilty of “waiting around to be discovered.” I need to be so much more proactive. I know HOW to do all this, I just don’t! This gives me a good kick in the butt!! THANK YOU!

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The Key To Running A Successful Virtual Assistant Business

Have you ever said that “every business owner is my target market”? As a virtual assistant coach I’ve heard it a lot and when I do, I cringe. It may seem that if you cast a wide net you’re likely to catch more fish, but the opposite is true.  When you market your services to everyone something veryContinue Reading

22 Responses to The Key To Running A Successful Virtual Assistant Business

  1. I needed this. I’m new to the VA world and reading this absolutely helped me get more realistic and practical ideas to help me with what I’m getting myself into. Thanks a lot!

    Here’s my newly created site if you have time to visit:
    http://vabyjoannamacatiog.wixsite.com/joannathefilipinova/

  2. Claire Smith says:

    Hi Reese

    Another great article. I’m just in the process of setting up and drafting content for my website. I know that my dream clients would be in areas that tie in with my interests (travel, interior design, yoga/wellness) as I’d like to work with people whose work is something I’m interested in (the opposite to what I’ve been doing for the past 11 years!). Clearly those areas are quite different – do you have any ideas of some kind of theme that could tie them together?

    Thanks in advance.
    Claire

  3. Chelsea says:

    Reese – I have been stuck on my client avatar for months. The example in your article suddenly made it crystal clear. Thanks so much! I’ll be re-working my messaging to reflect it.

  4. Bernice says:

    Hey Reese,

    How did I miss this post?! I’ve been struggling with this topic for a while. My client roster is quite diverse and even though I like each one of them, I’m not getting anywhere. I definitely have to work on narrowing down my ideal client.

    Thanks,
    Bernice

  5. Hatice says:

    Hi Reese,

    Your website is indeed exciting. I’ve been thinking about moving into being a VA for a while now. I am currently working as an executive assistant in a big international company but as I want to move in another country I would like to start processing VA and go live where I want… And your website is encouraging. I am experienced in dealing with high level executive admin duties, but I am as well a keen reader and social media user, so I would rather move to research, fact checks, social media and blog management support… I am not planning having a website at this stage but I would appreciate any suggestions that you may have.

    Thanks

  6. Tamara Anthony says:

    I plan on starting a VA business and I want my clients to be Doctors or people in the medical field. Do you think I need to be more specific and narrow it down more?

  7. Karen says:

    Hi Reese, this is fantastic advice! And oh so true, a client avatar helps keep you focused and makes it easier to target your ideal market.
    Thanks for always sharing up-to-date and usable tips!

  8. I agree and love this article. I know I still have some work to do here both is further defining my ideal client and expressing it on my site, but I am much better at it than I used to be! I would welcome comments on my site that might help me bring it into better focus.

    • Reese says:

      Hi Wendy! Congrats on taking the leap to become a VA. I would say one thing that stands out on your site is the different set of fonts/colors. It makes it hard on the eyes. Also your home page has blog comments enabled. I would remove that. When trying to get people to opt into your newsletter you have to give them a really good reason why as people are busy and distracted and you’re opt-in offer needs to be enticing. So if you can’t think of an enticing offer at the moment, ditch the newsletter for now and focus on your site content and design and then circle back to an opt-in offer like a newsletter.

  9. Hi Reese, I have definitely been working on getting my message just right on my website and have known who my ideal client is for a while now. I’ve been working with a local gym for several months and have worked with a personal trainer, and sports enthusiast for several months. I find that I really enjoy working with health & wellness and fitness professionals just doing email marketing and writing.

    One of my client consults on yesterday was with a financial services company to talk about how I could help them. And they just didn’t seem to get me like the group of people that I enjoy working with. Even if they would have said yes, I didn’t feel like we would have been a good fit for each other.

  10. Barbara says:

    Thank you so much for sharing! Great advice

  11. Reese, this is great! I like that you point out that if we can’t walk a mile in our customers’ shoes, we shouldn’t be working with them. That’s a great analogy to get to know our customers on a deeper level.

    • Reese says:

      A to the MEN, Sheryl! I love that quote. It’s powerful because it’s simple. Great hearing from you! Sending you love from Israel. Shabbat Shalom.

  12. I have been thinking about this a lot lately. I have been saying that my ideal clients are female solo entrepreneurs and my services are pretty general but I’m guessing that’s not narrow enough? I know i can’t market to everyone but I can’t shake the feeling that I could be missing out on income if I narrow things down.

    • Reese says:

      Jocelyn, what you’re afraid of is very common but I want to ease your mind. The more narrow you are the more folks will find you because you’ll be the go to person for a specific audience. Think about it. How many clients do you really need? 5? 10? A VA in my community focuses on the construction industry (only) and another is a VA that focuses entirely on bankruptcy attorneys. Another sticks to the professional speaking industry. 2 out of 3 of them (only because I haven’t checked in on 1 to see how biz in) have businesses that are BOOMING.

  13. Hi just reading through your informative tips. I am a new Va and just set up my website. Im trying to offer my services to local business and for everyday people needing help with admin etc. Could you help with an overhaul of my website? Would appreciate a second opinion.
    Regards
    Deborah Astbury

    • Reese says:

      Hi Deborah! Congrats on becoming a VA, how exciting! Congrats on getting a site up! I’d tell you that the purple font is hard to read and the rectangle picture on the home page is distracting. I’d get rid of it and just leave the picture of the laptop on the table. I’d also encourage you to use one or two fonts. A cursive font is great for accents but not for your navigation bar. Good luck!

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How To Find Clients For Your Virtual Assistant Business

  Does this sound familiar? You’re about ready to scream out of frustration, or cry (or both) because: 1. You’re a new virtual assistant and you’re working your butt off to get your first client and you’re feeling defeated 2. You’re a virtual assistant and you have a few clients but for months you’re sittingContinue Reading

15 Responses to How To Find Clients For Your Virtual Assistant Business

  1. Lance says:

    Hello,
    When you say VA business, do you get other people to work as VA for you and find them clients or you market yourself as a VA and find client only for yourself?
    Great tips on the above article by the way.

    Thanks,
    Lance

    • Reese says:

      Hi Lance! Thanks for your comment. I definitely have other VAs working for me that support me and my clients.

  2. Cathy says:

    Hi Reese –
    Thanks for keeping us motivated! One question, you mentioned having 50 connections on Linkedin. Is that as simple as asking someone (similar to friend request on Facebook)? Should we have most or all of our profile ready before we do that? I’m feeling like 2 people here – one that says “Come on, you ABSOLUTELY can do this” and then the other one slapping me in the face and saying “What are you thinking???” Make no mistake here – I’m not just a social media newbie, I’m more like a social media virgin!!

    • Reese says:

      Cathy, there are many ways to start building your connections on LinkedIn. Let me first address your questions about whether or not your profile should be ready. I would say, yes. There is no reason why it should take you longer than one working day to get your profile where it needs to be. Just sit down and bang it out. You can ALWAYS edit it. Nothing is set in stone. As for building connections. First try importing contacts you already have by clicking on on NETWORK –> ADD CONNECTIONS from the navigation bar on the top of the screen. From there follow the instructions that LinkedIn gives so you can import from all the email services you have. After that is complete see if any of the connections that were imported are professional connections. If so, reach out and say hello. If any of them could provide a recommendation for you ask for one. If it’s a former employer, ask for one and suggest writing it yourself and submitting it back to them for review. Most people are super busy and would actually love the idea of you writing it yourself for their review.

      Do you have any other questions?

  3. Cindy says:

    Loved the video. I am joining groups online and getting ready to network face to face. Question, how to keep contact with the business cards you receive? Do you ask the person if they would like to receive an ezine from you. Do you recommend a Contact like Outlook? Thanks again for a great video

    • Reese says:

      Cindy, thanks! After you get a biz card enter the data into your contact database so if that’s just Outlook or Gmail – get it in there and make sure to note that it’s a prospect or business partner. You can easily forget who someone is that you met at a networking event so you must note specific details ASAP. Don’t ask the person if they want to receive your newsletter, just be yourself, be willing to offer value to them and keep in touch. As I mentioned, write them an email the next day after the f2f event and tell them how great it was to meet, etc, etc.

  4. Cheryl McLean says:

    Is anyone having trouble with the sound on this video besides me?

  5. Lon Phillips says:

    What I was referring to was the fact that the video was marked as private, so neither Kristen or I could see it! BUMMER!

  6. Lon Phillips says:

    So I’m not the only one!

  7. Kristen says:

    Reese- I tried to watch the video, but it says it’s private. Do I have to join a group in order to watch it?

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Become A Client Magnet – Virtual Assistant Branding & Marketing

  Just a couple of days ago I asked my community of aspiring, new and established virtual assistants what they are struggling with in regards to their virtual assistant business. It was clear as most of the responses were: My biggest struggle is finding and keeping clients. One of the things I am most passionateContinue Reading

24 Responses to Become A Client Magnet – Virtual Assistant Branding & Marketing

  1. J Hunter says:

    Hi Reese,

    I love what you’re doing here, and the following you’ve created. I’d love to talk about some ideas for training and education that I believe could be mutually beneficial to our VA’s and our clients.

  2. Jen Rodrigues says:

    I have been laid off for awhile now and I have been trying to start my VA business but I can’t find any clients. Do you have a list of businesses or something that are hiring virtual assistants?? I am in dying need of help. I need work ASAP.

  3. Deb says:

    Hi Reese!

    This is my first post, although I’ve been lurking for about a month now and have read I think everything on your site! Just wanted to say thanks for all of the great information you share about getting started as a VA. This video about finding clients, networking and putting yourself out there is great. I think sometimes we (as humans, especially those of us who tend to be information gatherers), read about what we should do and get ourselves set up with social media accounts on Twitter and LinkedIn, make a few status updates, and then when people are not falling into our laps, get frustrated and doubt ourselves. But like you said, it takes a lot more than just making a status post now and then, it is about using this as an avenue to really connect with people, not just about your service, but about them.

    A friend recently said to me, “everyone is a potential client.” I suppose that is true, but I would prefer to think of it as everyone is the path to a potential client… it makes my interaction less salesy if I am not seeing them as the client, rather getting to know them on a more genuine level so that based on the quality of our relationship, they may at some point refer me to a potential client. Plus, it is way more fun meeting people if I am not constantly thinking about how they might need my services, rather can just focus on and enjoy the interests we have in common.

    Deb

    p.s. your hair is really cute!

    • Reese says:

      DEB! Where have you been hiding! 🙂 Thank you for finally coming out and sharing your thoughts. I couldn’t agree with you more, every connection you make in life is relevant. The more you actually invest in your relationships with people, the more you will see that your business will flourish because of it. In this industry and in many others it’s all about giving. Give to get. Or as Gary Vaynerchuk says, give value, give value, give value, then make your ask.

  4. Kristen says:

    Hi Reese,

    I just stumbled on your site today, and this was the first video I watched. I think this is exactly what I’ve been looking for. I’ve been thinking about starting my own virtual assistant business for what seems like years, and just last week, I finally took the plunge and made it official. But, then I felt stuck in the mud. I had no idea what to do next.

    I would really like to work with bloggers, small shop owners, and small business owners. This is where I have a lot of experience, and what I enjoy doing. I’m a blogger myself, and I’m part of a very tight blogging community. I try to help out on the forums everyday when people have questions about blogging or anything else.

    It sounds like this is a step in the right direction. Now, I’m off to explore more of your site so I can learn as much as possible!

    Kristen

    • Reese says:

      Kristen, sorry for the delay in response! That’s awesome that you’re off to a great start. Seems like you have a clear path that you’re heading down. Forums are an excellent way to build your brand and expertise. I look forward to hearing more from you soon.

  5. Osho says:

    Hi Reese,

    Thanks for the blog. For now I am doing word of mouth marketing and I landed my first client yesterday. Your training I took the last time helped me a lot with confidence and committment. I realized that it is about starting with the skills I got while learning the others that I need. There are always people in need of them.

    Thank you so much Reese. Couldn’t have done this without you.

    Warmest regards and love,
    Osho.

  6. Lisa says:

    Hi Reese,

    Was there supposed to be a video? You mentioned talking and I did not see anything.

    Thank you
    Lisa

  7. Erin says:

    What a great post! I am just getting started and looking into all the ways to market my business. There are so many options. I am going to pick 2 and work them. Then, after a month, if something is not working, I can change it up with something else. I have been lucky so far and had a few people contact me. I can’t wait to get my first client!!!

    Also, I think it’s awesome that you donated your hair 🙂 It looks great!

  8. Molly Baker says:

    Hi Reese –
    Great video blog post! You are right – the more I am able to define and feel comfortable with my target market, the easier it gets to talk about it. Sometimes I feel like I’ll never “get there” (is there a THERE?? lol), but when I look back at where I was a year ago, I’m amazed at how much I’ve learned.

    Thanks for your great posts and I love the Tribe on FB!

    Molly

  9. Linda says:

    Great article Reese! I am having the same types of issues, being “old school” but that doesn’t mean I can’t learn. I am working towards being an OBM, because I feel that this is where my real strengths will come and I’ll be more marketable with this under my belt. Who says you can’t teach an old dog “new tricks”? Just sayin…

    Thanks!

    • Reese says:

      Linda, you can do whatever you put your mind to. You are a rock star. I just adore you. Thanks for always being there to support me! XOXO

  10. Marie Gray says:

    Thanks Yolanda…I think I’m just afraid that admitting I’m really excited about being here means quitting…but there is no reason that I can’t just continue on with my referrals and see where it takes me!

    Lynne: I am a frequent reader of your blog. 😉 Thanks for your advice!

    Reese: I love the haircut too, meant to say that before, it is a big change from your long locks I am so used to seeing!!!

    • Reese says:

      Marie, ahh, decisions decisions. You are right that you can continue on with your referrals and see where it takes you. Great outlook and great way of seeing the forest through the trees. As for my hair….it’s something I’ve been working towards for a long time. I just donated 30 centimeters of my hair to Cancer. I love the new look so thanks for noticing!

  11. Wow Reese – firstly your hair looks great & secondly that was a stellar blog video! I do get involved with people and give away information freely but I am not involved enough. Presently I am busy with a marketing campaign to architects (my target market) and I have sent out 24 letters which I am doing old school. Each letter is individually addressed to suit the person (I know quite a few of them so am sending personal information since I saw them last) and then I follow up with a phone call. I then ask if they have read my letter, have any questions or mind being put on my newsletter list. So I am basically doing 12 firms/architects a week and am being consistent. So far I’ve had 2 replies. 2 out of 24 is not bad. To Marie and Traci above, Traci I too am old school and know how you feel but there is work for us and to Marie, listen to your heart! Thanks Reese – great stuff! Lynne

  12. Marie Gray says:

    I started down the VA path as a positive focus to get me through a crappy job situation, a VERY crappy job situation. I can’t help but think that decision was a poor one. Now I’m working for a small family owned business that is headed for great things, and I am right up there at the helm with the Owner and my co manager. I am more excited about this than I was about working from home and for myself….or am I? I don’t know which direction to go in, I’m terrified that my desire to be here and be part of this growth and change and success is really just a crutch to lean on to justify my lack of want to be a successful VA. Mostly I’m struggling with life long perceptions of not being good enough or smart enough, and add to that, a quitter! These are also the reasons that I am in a less than stellar marriage, and stuck inside a fat suit. Wow, pity party at Marie’s place huh! Hoping someone has some insight for me. Marie in Vermont.

    • Yolanda says:

      Marie,
      You sound very confused and frustrated. I’m so sorry. (((Hugs)))

      To clarify, are you physically working at a business now or are you a VA for the business? If you are working AT the business and you’re happy there, go for it!

      I too, have the perceptions of not being good enough, and I have to stop, take a look around and see the good things I have. Sure, I’m not a millionaire, I’m struggling with money now, I have no health insurance, and I’m scared I’ve done a stupid thing (like quitting my good paying job) BUT we all need to take some sort of risk in life sometimes.

      EVERYONE has great qualities. Everyone. Everyone has something to offer. If you’re finding that the VA biz is not for you, you can certainly utilize those skills in the place you’re at now, correct? Change IS scary, no doubt about that. But you go with what feels right.

      Hope you have a good day.
      Yolanda

  13. Traci says:

    OK, so I will put myself out there in hopes of getting some good responses and ideas.

    Over this past month or two (and having been laid off), I have been working hard and doing tons of research in hopes of starting my own business. But this is my struggle. It seems that so many VA’s specialize in the technology fields (Web, graphic design, etc) and this is wonderful. However, I am starting to feel that I am a very old school VA. My strengths are things such as secretarial (mail merges, correspondence), database management, travel planning, event planning, etc. I am not strong with web development, graphic design, social media and the like. While I know that these are areas I need to educate myself as this seems to be the way of the world, how do I promote myself and assist people being old school? I have been trying to brainstorm ideas about what I can say or do on LinkedIn to make my presence known and to truly provide assistance to people, but not sure people really care about a mail merge in Word. Seems they are more preoccupied with SEO, social media and the like. So this is my struggle. I know that I will overcome it, but if anyone has ideas or suggestions, I am gladly willing to listen. Thanks!

    • Reese says:

      Traci, you’re right, entrepreneurs do need tech folks that they can turn to to get various tasks done but you have to remember that in addition to that a business owner also needs straight up admin help. Most of the time the VAs that do all this tech stuff like website updates, graphic design, etc) hate doing the admin stuff like travel planning, database management and the things you mentioned above. I speak for myself here. When I get hired as a tech VA I make it very clear that we need to find someone who is passionate about the admin stuff because I don’t want to do it. I have a client who needed me for tech stuff and I found another VA to do the strictly admin stuff.

      Don’t start off this game with negative feelings about your worth. YOU ARE necessary. You are talented and skilled and you’re NOT a commodity.

    • Reese says:

      By the way when I think of what you wrote above the first logo that pops into my mind is a caricature of you holding a big boom box because THAT is Old School.

      • Erin says:

        Traci – I definitely think would be your niche, your specialty. That is what you offer at a high quality. You don’t have to offer everything to be successful. Offer what you do best.

        Reese – I LOVE that idea for a logo for Traci. Very cool, and would probably resonate with certain business owners.

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