How To Create Virtual Assistant Service Packages That Sell

How To Create Virtual Assistant Service Packages That Sell


Are you ready to create virtual assistant service packages that sell? It’s all in the packaging. Perceived value. Let’s talk about how to create your very own virtual assistant services package(s).

First it’s important that I mention that most virtual assistants trade their time for $$$. This isn’t a bad business model but it does make it hard to scale your business. Your earning potential will be directly related to how much time you can work during the day.

Imagine this.  You hire a graphic designer to create a website. Would you expect your graphic designer to say “I will work on your site for 30 hours and I will charge you $3,000 for your site.”?

This scenario would never happen.   Graphic designers quote you a price for a product, your website.  Whether it takes them 3 hours or 30 hours, that’s their business, not yours.  You are paying for a finished product….results.

It’s up the graphic designer to know how to price his websites so that he can run a successful business that won’t end up owning him.

We don’t go into business for ourselves to become a slave to our desk.  We don’t go into business for ourselves to stress out over our work on the weekends when we should be relaxing.

We go into business so we can create the kind of lifestyle that we want.  That’s why it’s important to recognize as early on as possible that trading hours for cash isn’t going to be a scaleable business.  The sooner you try to figure out how to package up your offerings, the better.

Because once you start selling a package for your virtual assistant services, you can actually start scaling your business.

But creating packages isn’t always so easy.  You need to know how much time it will take you to complete the services within in package. This way you can say, “if someone purchase package x, it will take me roughly 10 hours to complete, no more, no less”.

Some VAs do this very well while others struggle to understand how to create packages to market to their prospects. That’s why I firmly believe that you shouldn’t create service packages until you’ve got a lot of experience as a virtual assistant.

It’s important to remember that people don’t buy virtual assistance, they buy solutions. I’m going to show you some great examples of how virtual assistants are packaging their services by highlighting the solutions they offer.

But how do you sell solutions?  Ask yourself these questions.

What problem does my ideal client have?

What does my ideal client want?

How am I going to help them solve their problem or get what they want?

Don’t just think about the questions. Write out your answers. Brainstorm what your ideal clients really want and look at the world from their perspective.

To help you out, take a look below at some rock stars who started out as VAs but now market themselves using a different title (because titles really don’t matter).

Jamie DuBose of ZenplicityNow has it all figured out. She started out as a VA that exchanged hours for dollars and now Jamie works on a flat rate only and has plenty of package options to offer her clients. Well done.

New Services   ZenplicityZenplicity



Next up is Amy Hall who is a WordPress and MailChimp specialist. Amy has some amazing packages focusing on MailChimp from creating a newsletter template to weekly or month newsletter management. This is a great way to package up a service.


Amy Hall MailChimp Package











Last but certainly not least is Vickie Nickel & Associates, a virtual assistant business that supports the public speaking industry. Check out how Vickie has put together some awesome packages.  I couldn’t add all of them in this screen shot, so make sure to click over to her site to see all the packages she offers.

Packages   Pricing — Vickie Nickel   Associates


Now that you have a little bit more knowledge about how others are packaging up their services I’d love to see what you come up with.

What services would you like to create a package for? Leave me a comment below. 

Rock on,

12 Responses to How To Create Virtual Assistant Service Packages That Sell

  1. Joel says:

    Thanks for sharing this, Reese. I get the “package” concept and it makes a lot of sense. But as someone just starting out on the VA track, I wonder if it’s easier to work by the hour until I get comfortable with the business and clients’ needs. Then I can work on putting together packages based on what clients want most.


    • Zandy says:

      That’s exactly my concern Joel. You hit it right on the spot. I’m also on start up phase and I think it would be best to get comfortable with our expert services, then gradually work our packages up. I think it makes better thinking then too in terms of how to structure them.

  2. Sheila Davis says:

    Agreed! Since I started using packages the clients are much happier. They appreciate knowing what they get and being able to plan a budget. So now if anyone asks how much I charge, I respond with, I can work with your budget. I put it back on them to determine how much they can pay then we go from there. Works much better for me and the client. Great article Reese!

  3. Farita says:

    OMG! This was an answer to my prayers! I am picking up in clients and started feeling like something was missing. This was it! Thanks Reese!



  4. Lori says:


    I have a long way to go.
    I’m going to be reading this e-mail for a while.
    Thanks Again Reese and all you VA’s for your support.


  5. Gerly says:

    Wow, I wish I had seen this info before I started years ago!!! Thanks Reese for sharing. This is spot on. I started out hourly and that was a big no no. I offer packages now but I’m stuck on how to convert old hourly clients to my new packages… especially after they’ve given me most of my new package clients as referrals…

  6. Geniece says:

    I only offer packages now as well. Keeps me from tracking time and having clients asking how much time they have left!

  7. Gina |Mann says:

    Wow Reese, that is amazing and so much better than the pay per hour scenario. I am still starting out and have been struggling with the “niche” concept but I now think I want to concentrate on women entrepreneurs and give them the help and support to grow their businesses. I will definitely be going down the “package” route and will do more research along the way.#

    Thanks again
    keep safe

  8. Yikes these ladies are tough acts to follow:) I definitely need to create packages for reals Reese.


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