Your blog is a marketing tool for your business and I will even say that your blog is your most important inbound marketing tool you’ve got. By writing a blog you are able to start conversations on timely subjects that will engage your prospects and increase website traffic.
Let’s talk about what happens when a visitor lands on your site. They will read through your home page, services and read some of your yawn-inducing testimonials. There isn’t much there to set you apart from another virtual assistant.
However when you have a blog your prospects can learn there is much more to you than those static webpages. They will see that you are filled with a wealth of information about a variety of subjects like social media, online marketing, transcriptions, etc. They also get a better understanding of what you’re about and who you are.
Below I’ve recorded an audio for you to listen to about why blogging is so important and my secrets for finding great blog topics at your fingertips!
Do you have a blog for your virtual assistant website? What do you blog about? If you don’t have a blog are you going to start one after reading/listening to this blog post?